Fringe is a Rugby-based hair and beauty salon owned by my wife, Carla. She’d always wanted to open her own salon and in July 2017 her vision became a reality, bringing with her 20 years’ industry experience.
As a new business, our aim was to generate interest in the salon and encourage bookings. My role included the full span of marketing - everything from brand creation through to product photography. While I had limitless creative freedom, I needed to be selective to get the most from the marketing budget and made choices based on proven results.
Within 12 months, the salon grew to a full client list, and has continued to grow since with the team expanding to meet demand. I manage the marketing side of the business on an ongoing basis (leaving Carla to the hair and beauty, you’ll be relieved to hear!).