Client
ATLA
Website & Journal Design for ATLA's Creative Community
ATLA, a vibrant community of teachers, artists, researchers, and community organisers, fosters creativity through workshops, creative programs, and community-led research projects.
Objective
As a burgeoning collective, ATLA understood the importance of establishing a robust brand identity to embody its mission and effectively engage its audience. They aimed for a cohesive visual identity that would resonate with their creative community and reflect their innovative spirit.
Solution
I collaborated closely with ATLA to revamp their brand identity, website, and journal design. The project began with creating a new brand identity that captured ATLA's ethos of creativity and community. This included designing a distinctive logo and establishing a unified visual style across all communication materials.
I then developed a user-friendly website that highlighted ATLA's programs, and research projects. The website was designed to be informative, engaging, and easy to navigate, catering to both members and potential collaborators.
Additionally, I redesigned ATLA's journal to align with their updated brand identity. This involved creating a layout that showcased their research findings and creative contributions in an appealing and accessible format.
Outcome
The new brand identity, website, and journal design have established ATLA as a respected and innovative presence within their community. The cohesive visual identity has bolstered their brand recognition and appeal, drawing new participants and collaborators to their workshops and research initiatives. The user-friendly website serves as a central hub for information and engagement, while the Journal enhances their credibility as leaders in education and the arts.
